"CALLAWAY DISTANCE LAB" © 2016 RED BULL MEDIA HOUSE / CALLAWAY GOLF - CREATED AT CANTINA CREATIVE


 

OVER THE COURSE OF 4 DAYS, RED BULL MEDIA HOUSE TEAMED UP WITH CALLAWAY TO HELP 3 HIGH PERFORMING ATHLETES DRIVE THE GOLF BALL FARTHER THAN THEY'VE EVER IMAGINED.

OUR RESPONSIBILITIES INCLUDED LOOK DEVELOPMENT, LOGO DEVELOPMENT, TITLE DESIGN / ANIMATION, AND EXECUTION OF ALL PERFORMANCE AND DATA VISUALIZATION GRAPHICS.  

 


LOOK DEVELOPMENT


SWING DATA VISUALIZATION


TITLE DESIGN


LOGO DEVELOPMENT


CREDITS LIST

CLIENT: Red Bull Media House in collaboration with Callaway

AGENCY: Kimda

DIRECTOR: Sean Cushing

DESIGN & ANIMATION: Alan Torres, Nicolas Lopardo

COMPOSITOR: Tony Lupoi

EDITORS: Scott Beatty, Fernando Raigoza Jr.

VO: Stephen "Thunderballs" Morton